HOW TO CHOOSE A SHOP SIGN?
SOME FUNDAMENTAL RULES FOR CHOOSING YOUR SIGN.
Choosing the sign for your business is not easy, we try to take stock of the really important aspects to consider.
This choice will allow you to stand out from the competition and increase visits to your point of sale. The sign is a great business card.
1 Check the regulations at the municipal level
Check the municipal specifications (restrictions or technical specifications) to have the regular permit to install the sign.
2 Have a clear slogan / message:
Confusing and unclear messages don't help a prospect understand why they choose your business.
It is essential to understand what you want to communicate to the potential customer, therefore clear messages and a few simple information.
3 Graphic design and type of material
Very important phase. Define the graphic design of your sign e
define the type of sign, advertising, panel, box, box, light, etc.
Once you have defined the best type of sign to attract your customers, it remains to define the ideal quantity of signs and their size, bearing in mind that the greater the impact of your store will be, usually you are looking for a good compromise to offer excellent visibility without never exaggerate to keep the prices of the signs under control, in short, you must privilege visibility without spending more than you should.
4 The quality / price ratio
There is now an incredible speculation on this subject. Often the only parameter of choice is the price.
"I have no money, I have to spend as little as possible." Or: "I ask for 5 quotes, then I choose the one that costs less". These are the typical arguments that a person is led to do.
Of course, nowadays, it is difficult to think that the price is not of fundamental importance. However, it cannot be the only parameter. Otherwise the quality of the materials, the durability, the graphic design, the support of a salesman or a specialized technician would not exist.
For example, sign number 1 (below)
1)
2)
does it look the same as sign number 2 (above)?
Objectively I would say no! Here is a classic example in which materials of poor quality and durability over time have a deleterious effect on our sign.
If your sign corrodes or rusts after 1-2 years because in contact with rain, wind or snow, what would you do?
With a slightly higher price, you could have chosen a material more suitable for atmospheric agents. In this case you would not have a new cost to renew it. This is just an example to show that looking only at the price can be a very captivating and productive parameter in the immediate, not over time. Indeed, it can generate higher costs.
Always look at the quality of the material, privilege those who turn the specifications of the materials in the quote, those who recommend one material rather than the other. When you evaluate multiple quotes, it is not just the price that guides you, there are other parameters, such as the support you will receive (for example on municipal parcels), materials, graphic design, etc.
5 Rely on professionals
To carry out these types of works it is better to rely on professionals, to avoid surprises. Look at the work performed, the advice given to you, the support. They are all essential aspects. At this link you will find some types of signs and useful information.