Whether for an eCommerce site or for a company that wants to promote its website, Google ADS campaigns are one of the best strategies used  to be competitive and diversify from the competition.

Google ADS: how it works and how to distinguish it

It is characterized by a Keywords system, i.e. of keywords.

For example, the advertiser who wants to stand out from competitors and appear in the first Google search results (they are distinguished by the acronym "Ann.") will have to identify the target audience for its ads campaigns; it is therefore necessary to understand the good and / or service it offers and the characteristics of the public to which it refers (age, sex, city, etc.).

Obviously the keywords must necessarily be relevant and consistent with the ad and offer Google a figure for each click on the ad. This typology is called Pay per Click and refers to the cost that Google scales from your daily budget for each access to the page (associated with the ad).

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